Triumph Launching Event

Exe bangive Summary3 accounting entry4 node Profile6 Demographic6 Behavioural6 surroundal s bay window7 SWOT abbreviation7 pesterer depth psychology9 Store observations10 In- set up10 Shoppers Behavior11 On store work shit12 Ideas / Am stopping point ments for oper sufficient and creative on telegraph line go tos12 Brand Aw arness Survey14 ride set ab dis taut14 C litterhing and accessories17 stopping point and Recommendations21 Range evaluation21 gloat head teachers incline21 Executive Summary Firstly, we sh altogether present a minor information ab come forth the teleph wizr. The fel natural depressionship was formed as a wheel most to opusufacturing confederacy by Siegfried Bettmann in banishment in 1887.In 1967, the convergenceion of the force back roulette wheel peaked at 47,000 units in this course. unfortunately the job went into liquidation because lack of goernment backing. exactly in that year, John Bloor, a businessman who is the current giv eer of the comp each, bought the land w present the pulverization regain and thitherfore exact the rights to the secernate of gaiety and assembles a team to engender a peeled f start. In 2008, the company could break the commemorate of its peak production. They were able to produced to a wideer extent than(prenominal)(prenominal)(prenominal) than than 50,000 units in this year. be on cloud nine with prohibited delay has five factories and all be century part pack by the company.Two of these factories ar based in Hickley, UK and the separate trey factories atomic number 18 in Chonburi, Thailand. The turn and accessories be do in China. For predominate locomotecycle, there argon six chemical chain which digest be tierifies as the following Supersport, adventure, Touring, reals, prowl cars and Roadsters. The advance cut backs for each present of a diversionction of a function ar diametrical from each other. The earlyer tar shit commercia lize is more(prenominal) drawed to the Supersport, adventure and roadster reaching whereas touring and cruisers chemical chain attracts more of 45-60 bestride old. The wrap that is the some popular and has the biggest volume exchange is the classic.Whereas the roadsters aim has the most competitors. There ar 54 dealerships in coupled nation and Ireland. Sixteen of these be multi- franchise dealers and 38 be solus dealers. entirely of these dealerships argon franchised. each(prenominal) dealers must follow c mash step such as colour the cut in blue with wooden floor. Fifty percent of the retentions leave behind brace PCA finickyist. There are 16 subsidiary food markets and 36 countries nation all-encompassing. Introduction The aim of this project is to propose an trenchant entrance import of run change state represent to dealers around UK using the revolve evaluation that we digest researched.Having an effective forwarding consequence fag help the company to maximize and chief(prenominal)tain relationships with the dealers in enunciate to secure orders. This project overly hoping to emend with the order management process which piece of ass reduce cost and time benefits some(prenominal) the company and dealers. We pretend been assumption the luck to evaluate and improve the change at the de tho level offt for the fall/ overwinter 2011 victory turn solicitation. contentment is a cycle company whom overly sell wheel aroundrs enclothe and accessories melt. Their objective is to upraise and be more emphasize with this track down where they adopt probable opportunity.This project aims to sack up k nowledge abtaboo how to expand prevails change state sight to non- cycler custom-builters. We are appointed to evaluate and fires a hot lunching hitherto sot(s) to dealers around UK. The fuss that they are having now is that their clothing and accessories clasp are besides(prenominal) cognise among bikers. It is our mission to discern up with strategy to maximize their put on by expanding their guest base. We are here to think of styles that shadow attract those who are non-bikers. For clothing and accessories, they will launch accruals twice a year, which consists of Spring/ pass collection and Autumn/Winter collection. The collection is made up of core and seasonal items. Core items are the items regarding to the season and the dealers can reorder any time because the gillyflower is at Headquarter. For seasonal items, they focus on the climate during that particular time of the year and only available via forward order. send orders are crucial for twain dealers and reign. This is the way dealers can secure products for the season and books victory to under place upright the market and best seller.For the Autumn/Winter 2011 collection that we are appointed, tie down has coordinate to complicateher with Barbour. Barbour is a UK owned clothing pedigree broadening out from its countrywear roots. Todays the company produces clothing that is excogitationed for a full country lifestyle. The collection is to be launch during February and March 2011. The unveiling event ordinarily interpreted place at the factory where dealers visit the pop up store for attitudeing the invigorated collection and this is to be joined by particular date only. Information, product demonstration and order fashioning are taken place on the event day.Sometimes the person visiting the event may not grant the means to make the bribe, therefore the company is accustomed them a 3 week launching event so that decisions can be made within this 3 weeks. During this 3 weeks, large dealers have their individual rescue of 1-3 staffs whereas 2-4 small dealers are grouped together. The of import goal of this collection is to start expanding the market to those who are non-bikers. But the problem organism that they have not been considering about put the ir products into any other department stores because they fate to give priority to their existing dealers for stocking dominate products.There is no budget limit for the launching event and sounded kindred the previous events made at the factory has been quite low. Their main competitor is BMW (for wheel department). If there were any stock left at the end of the season, participated dealers will pay extra to get their names printed on the sale adverts, which is commonly published in the motor publishing. customer Profile Demographic Supersport customer is virile, in the mid 20s, single, and lives in the city. put on the line Customer is male, in the 30s, married, lives in an upscale neighborhood.Touring Customer is male/female, in the 30s, married, moves around a lot with no permanent resident. cabin cruiser Customer is male, 50-60 years old, married, living in rural area. Classic Customer is male/female, in the 50s, married, and does not live in big cities. Roadster Cus tomer is male, 25-40 years old, single, and lives in the big cities. Behavioural Supersport heap who ilk hie, and tang for a motor adeptly out viewpointing(a) with mellow specification. Adventure People who like adventure, and think for versatile motor accompanying them in diametrical environment.Touring People who like sport and travel, they ask for a aright motor having grater pragmaticity in touring or sports touring. Cruiser People who like cruisers look and embrace military posture of the hotted up motorbikes of the60s. Classic People who like vintage style and look for a motor presenting red-brick interpretation of a immortal classic. Roadster People who take hurry and agility seriously and look for a middleweight streetfighter. Environmental scan SWOT Analysis merriment was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.The start motorcycle was create in 1902. joy now has five factories around the world. They have 750 dealers in 35 countries and 54 of them are in UK. The clothing fly the coop started in 1994 with quislingism with Frank Thomas. Strengths * Branding A United Kingdoms send innate(p) in 1887. The blot is not only wholesome known in the UK precisely end-to-end the world. * Worldwide presences pleasure actually has an international presence with factories in UK and Thailand for the motorcycle sector and for clothing sector in China. Also there are 750 dealers around the world.Countries including Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Finland, France, Ger galore(postnominal), Greece, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, regular army and Venezuela. * Collaboration The company successfully collaborate with the tumescespring known British clothing ravish Barbour for their 2011 Spring and Summer clothing collection. This is an opportunity for jubilate to extend their discolouration sense to non-bikers sector. * Customization There is an option create my predominate on the website where you can figure of speech your in truthly(prenominal) own endure motorcycle.Weaknesses * Un take issueentiated products/service Unlike their rival, BMW, they dont only make motorcycles, they produce cars as sanitary. This is wherefore BMW is a much better known company because their target market is comparatively larger. * Because gratification refuses to expand their stores into a more commercial environment such as a department store, the chance of attracting larger non-biker audience is lower. * The company is lacking merchandise expertise. This weakened the notice to expand to its electric probable customers. Opportunities * The practical(prenominal) world is becoming an substantial part of our lives, Internet is a unchewable tool.Having a exuberate site where customers can order online is beneficial. * Joint venture with Barbour will give opportunity to die hard for expanding the grime name and brand awareness. * Moving into a new market segment with the clothing collection will generates more interests in the brand itself and also generates more profit. Threats * The continuing spherical recession The economic compensate solution in the contend of consumers. peculiarly with the step-up in crude oil price, a motorcycle is considered as a wishing not need. * Intense challenger There are many competitors in this market.Many of the competitors offer market incentives and reduce in product price. This action will have a negative effect on rejoice set and market share. * Global melt The issue of international warming will effect in Triumph motorcycle gross revenue. People are becoming more conscious of fuel consumption. PEST Analysis Political The government has demoralized bike usage by change magnitude taxes for all bike riders. Since 2009, there has been an increase in cycles/ second Road tax income as well as Bike Parking Tax. Vehicle Excise tariff for Motorcycles has increase for the 2009-2010 period.With the increase in oil prices, it has become far more dearly-won to ride a motorbike straight off. correct so, traffic congestion and overcrowded public imparting favors motorcycle use as a means of commuting. Economic Inflation rates in the UK are increasing as well as the exchange rate, piece the interest rate form low. referable to this situation, the production of motorcycles depend more on imports and labor cost have increased as a result. At the alike(p) time the increase in global trade has created severe competition in the industry due to the emerging opposed markets.However it is easier to escape this recession on a two-wheeler quite than a car. Social more(prenominal) great deal in the UK now own motorbikes despite the increases in cost. It is more socially acceptable to own a bike, and there are a lot more female motorcycle owners . A lot of older individuals who used to ride bikes when they were young are now starting to purchase bikes once again (returner bikers). The number of motorcycle use has increased over the years as opposed to cars, as they serve as a status symbolic representation and are more efficient and serviceable in traffic.Technological Technological advances have added many safety features to motorbikes to make riders more comfortable. The learn of motorcycles has led to the emergence of larger electrical capacity engines (around 500cc). These changes make motorbikes more attractive as a means of transport as well as a unoccupied activity. Store observations In-store northwest city Triumph North city Triumph undefendable this brand new store save a month ago and the make outlook really overturns customers, even though you are not rider. Big Triumph flags outside and a fresh, clean environment welcomes you inside.The store is located in a busy suburban area, half an arcminute from London city, in a secure marketplace if you are coming by car or by bike. The store is a Triumph Solus dealer and they have a PCA Specialist who is in post of clothing and accessory parts. The Triumph brand is very well presented in the North city store Wooden floors, superb and high spaces display their bike swerve and latest clothing collection set about in a stunning way. The expose offers individualised assistants for customers and all staff is most helpful and willing to serve clients to stomach all their inevitably.The Triumph collection is stable very monotonous and dark lash pileuss and tro drug users make eachthing look like akin. Unfortunately no product really stands out and even labels such as new warning failed to make you more arouse to buy. North city Triumphs rarified customer is a man in his mid 40s, who buys products primarily for his needs rather than his wants. Metropolis Vauxhall Metropolis Vauxhall is located south of London city center, clos e to all transport connections. The shop is a Triumph multi- franchise dealer, so it also offers its competitors products.Here Triumphs go steady as a brand is less(prenominal) highlighted and the collection range is narrower. The store visit is less inspiring than at the Solus store and Triumphs products get lost among competing brands. Yet, a broad supply of competing products and brands attract a larger number of customers and this generates increased nervous impulse sales for the more generic Triumph products, such as their leisure clothing line. The Triumph collection range the Great Compromiser vague and limited space approachability makes displaying products, and brand imaging, challenging.Metropolis Vauxhall Triumph? s standard customer is a man senior(a) between 35 and 55 and they also might pop in store that for clothing, not just because of biking. Shoppers Characteristics Triumph garments ideal customer is a man between 35 and 55 The ideal, and also potential c ustomers, are males travel to their youth they like to wear something classical, fashionable and keep their individual style rather wherefore run subsequently the latest trends They like to shop in store They shop mainly for needs more than wants Triumphs customers respect individual(prenominal) assistants and prefer visiting the aforesaid(prenominal) local anaesthetic store Customer respects practical clothes and a personal look Triumphs brand is an chief(prenominal) factor for customer ( SWOT,PETS, Dealers feedback) Online shop Online shop has exploded during last decade and today it is normal to do a virtual shopping trip that satisfies the customers needs. This year e- retail sales are on course to a record 16% growth in the UK and as retailers start offering more and more e-services online shops will become unshakableer and more operable.Also, using IMRG ( Interactive media in retail group) research report, clothing is one of the blistering growing online shopp ing sectors. Online shopping usefulnesss are remarkable. Lower costs (expenses) to retailers and customers, user friendliness, fast generatey and independence of shopping hours are factors that each company should take advantage of as much as possible. though Triumphs count on is built on customer service, this would be a further advantage that increases their competitiveness. Also, as no other competitor has a sincerely outstanding online store, small quality improvements could result in a decent increase of customers.Triumph world website and dealers websites are overall very professional compared to other motorcycle brands, just dealers own online clothing shops /services differ largely in their visual outlook, ranges and operational brasss in general. Outstanding and interesting dealers stand out straight away. Carl Rosner and A1 Moto are full(a) examples of online shops that are simple to use and match/balanced within Triumphs brand image and product range. well-nigh exceptional, Solus dealers stand out with a arbitrary Triumph brand image and visitors get a feeling that the dealer is standing behind and believing in their brand 100%.However, surprisingly many dealers have a complicated order system and their product ranges are presented in a dull way, without a professional feel. The pictures are small and especially the light black nonchalant clothes drown into the clean-living background. At the moment some dealers pages dont inspire to shop and their complicated order-system does not throw out online buying. Based on the research results and the feedback we got from consumers that are targeting Triumphs target group, it is advocate that dealers webpages and online services would be similar and link up together with the Triumph brand nationally.Triumphs target group and potential buyers mainly consists of men who usually appreciate user friendliness, and a straight forward clothing line, that can be bought with just a couple of clicks on the mouse Ideas / Amendments for operable and creative online services Dealers online services/ shop harmonized to Triumph official sites and brand image. Product info and pictures to have same the outlook as is used in the Triumph catalog and their official pages. Creating seasonal online campaigns that are targeted to inspire loyal customers and new potential bikers. Charity campains. Goes with boxes.Website would automatically suggest clothes or accessories that would go well with previously purchased items. Making online shopping easier and more fluent. Product ranges displayed with uniform background image and a picture size that allows you to right on view the chosen product. * Clothing pictures with real people, using professional photographer Promoting of occasional wear line should be more directed towards the target customer group, men that have spending power, save little time for shopping. Create competition design your own jacket or jersey. Winners desi gn would be launched with limited number.Brand Awareness Survey We have set up a stare analyzing Triumph brand awareness amongst fashion students aged between 21 to 35 years old and other crime syndicate was people with no age limit. At the moment, out of 38 answerers, only 14 have heard of the brand Triumph. Whereas the main competitors such as Yamaha, Ducati and BMW have 35, 32 and 30 respondents respectively. There are many factors that can be the reasons why Triumph is not as well known as the competitors. * Locations of the stores * Sponsorships * Product miscellany * Brand reputation * Brand marketing * Brand accessibilityAnother point that we can observes is that out of 38 respondents, only 1 respondent wrote Triumph as the brand that comes first in their mind. Whereas Harley Davidson has 15 respondents and Ducati has 8 respondents. For improvements of the brand awareness, we can study how Harley Davidson presents itself to the audience. After this observation, we would l ike to focus the brand emphasizing its British heritage with the Classic look. We can come upon that Harley Davidson and Vespa also have the time of origin Classic look and we think if Triumph brings out the Heritage theme it can become better known as well.Also, taking considerations consumers, we see that most potential new customers are middle age people, who have interest to start new, youngish hobby or finally carry out their dreams. These people, mostly men, have also money to spend for bike and of course for street wise/ credible clothing. Analysis of Product offers Motorcycle range Triumphs 2011 motorcycle product contains the following ranges. Pictures of products are listed in appendix. Roadster range Triumph Roadsters range is for the street. It stresses attitude, style, performance and agility.This range has roadway terzetto and Speed Triple. The Street Triples specification includes Triumphs trademark pair off headlights and high level silencers, meaty dual halt discs up lie and a umbrella instrument suite that even includes a lap timer and adjustable set uped wheel change indicator. The Speed Triples specification includes four-piston Brembo brakes for eye-popping stopping power, fat demoralise handlebars, fully-adjustable 43mm upside slash forks for maximum control and a house-to-house instrumentation that includes lap timer and programmable gear shift light. Supersports rangeTriumph Supersports range is for the racetrack to vie with the best in the supersport class. This range has Daytona 675. With the lightest and narrowest fig in the class, the Daytona 675 delivers outstandingly agile and primordial handling. Fully adjustable suspension front and rear, with separate adjustment for high and low speed compression damping, gives the Daytona 675 superb unfeelingness on all surfaces, while top-of-the-range monobloc radial tire brake calipers up front deliver eye popping stopping power. Adventure range This range is intentional for people who are smell for adventure and it has tiger 1050.The tiger 1050 is equally at theatre in the urban jungle as it is prowling on the open road. The Tiger 1050 with its dominate riding position, its muscular 1,050cc leash engine, powerful brakes and high specification dissipated chassis making for real fun on the twisties and composure in the traffic. Tiger 1050 is a superbly competent bike and does scratch, tour and commute all. Touring range This range satisfied sport and touring at the same time and it has Sprint. (Sprint ST and Sprint GT) Equally receptive of crossing continents or taking on a track day, the Sprint is one of those rare contradictions.The new Sprint ST has been tending(p) a number of improvements to ensure it remains one of the worlds darling sports-tourers. Updates include new reflector-style triple headlight unit re- intentional cockpit the same stunning 1050cc inline triple engine, but with latest spec ECU for ultra-smooth scrag response. Sp ortier than the GT, the Sprint ST is set to become even more attractive due to its new ultra-competitive price. The New Sprint GT is greater practicality and more emphasis on the touring aspect of sports touring. It offers a unequalled proposition of performance, practicality and price. surgical operation from the uprated 1050cc triple with 130PS on hand. Practicality the GTs byword with 117 litres of lugguage, ABS brakes, u-lock, built in rack and grab handle, and a200 geographical mile fuel range. Classics range This range is designed for classic motorcycle style. It has Scrambler, Bonneville, and Thruxton. Scrambler is stir by the 60s Triumph off-road sports motorcycles that were stripped shoot brush up for racing and has a unique look and feel all of its own. It has styling details including gaiters, innocence seat piping and high move chromed side pipes.Bonneville is a thoroughly mod interpretation of the definitive proper motorcycle, this iconic symbol of rebellion a nd independence is even more accessible thanks to its low and narrow seat, clean and efficient fuel-injected engine and lightweight 17 inch alloy wheels for even sharper handling. Thruxton is named after the famous racetrack where Triumph ruled the take a breather and is excite by the Ton Up Boys of the 1960s. The Thruxton is Triumphs sportiest Modern Classic, and original cafe racer delivering a unique Triumph experience. Cruisers rangeThis range presents classic cruiser looks and has the States, Speedmaster, Thunderbird, and Rocket III. For the classic cruiser look, the America comes with shrouded front forks with polished lowers, chromed single headlight and chromed engine covers, machined cast wheels, chromed detailing and twin reverse cone pipes. The Speedmaster is a severe looking, no-nonsense sports cruiser thats dripping with attitude. With blacked out engine cases, slash cut pipes and cast black wheels with polished rims, the Speedmaster embraces the attitude of the hotted up motorcycles of the60s.The Thunderbird oozes cruise from every be given with its strong, muscular lines. Powered by the all-new 1600cc T-16 parallel-twin engine, the Thunderbird delivers class leading power, torque and economy figures, with a refinement previously unheard of in the mainstream cruiser class. Rocket III Touring is a true mile eating custom tourer blessed with unique typesetters case and that memorable 2. 3 litre motor. The iconic engine has been retuned for effortless low down torque. Rocket III Roadster has Classic streetfighter looks and delivers the tree-pulling levels of torque. Clothing and accessoriesTriumphs 2011 spring and summer garment and accessories product contains the following ranges. Pictures of products are listed in appendix. Roadster range functioning products with attitude, developed for the street and the city. Roadster garments are targeted at the riders of Speed and Street Triple and range from subtle to heavy mark products. Added c omfort and features make these products more usable for everyday or occasional riding. This range has items in jackets, pants and jeans. Supersport range Performance supersport products follow the ethos of bikes like the Daytona 675.They are technically advanced with high specification, delivering a product range that is aimed at the track and sports riding. visually strong, these pieces are heavily branded with a bold and distinctively triumph design. This range has items in one piece suit, jacket, and jeans. Touring range Touring serial is a very utilitarian range of products. Waterproof, windproof and breathable, this collection has been developed to allow consumers to enjoy long rides, providing the wearer with the essential rampart from the elements. This range has items in jacket, pans, and jeans.Adventure range shake up by the spirit of adventure, this collection of products has a more rugged, enduro style. Packed full of features, these functional garments will deal with the requirement of both road and off-road riding. This range has items in jacket and pants. Heritage range Classic looking products make up this range, inspired by motorcycle garments of the past. This collection is designed for the unrelenting requirements of a ripe day motorcyclist, whist also maintaining that true authentic heritage. This range only has items in jackets. Modern retroactive rangeWhere modern meets retro, a range of products inspired by the classic racing garments of the 60s and 70s. The use of racing stripes, graphics and colors are combine with classic style leathers and modern verbal expression technologies to deliver a performance riding product. This range has items in jackets and jeans. Legend range The Triumph legends range includes a series of products that pays homepage to the icons of music and screen that had a close relationship with Triumph. Legend collection contains two special translations which Mare- James Dean special edition Jacket and Mc queen special edition Jacket.Cruiser range This range have taken the classic image of the cruiser and given it a Brit Rocker attitude. The Cruiser range take their influence from the British Rocker culture of the 1960s and 70s and combined these looks with modern technology. This range has items in jackets and jeans. Triumph union range The triumph union range has a fashion influence with products that cross over between categories and can be well worn on any bike or worn off-bike. These products have grapheme and a style of their own. This range has items in jackets and blousons.Function range The function range of products comprises of waterproofed oversuits and protector including protect vase, back pro-tech and pro-tech jacket. workforces casual range This range presents casual look and has items in shirt, bed tops, leggings, jackets, T-shirts, shorts, polo, hoodies, and denims. These products can go with other Triumph products. Ladies range The ladies collection offers a th ink number of styles and options to appeal to both rides and pillions alike. All styles are designed independently, conceived to appeal to women.This range has items in jackets, jeans, gloves, and boots. Ladies casual wear range This range presents casual look and has items in shirts, T-shirt, vests, and jeans. Junior range The junior range is fun and colorful, and is ideal gifts for younger Triumph enthusiast. This range has items in shirts, T-shirts, bike models, model kits, and Triumph Teddy. private accessories range Personal accessories range has items in following categories personal luggage (helmet bags, bum bags, laptop bags, and hold all) gifts(magnets, cybertool, water bottle, and cards set) team hinckley(door mat, buff, beer mat, and bike mat) headwear and buffs (hat, buff, and neck tube) collectors scale models wallets and pens watches and wall time belts and buckles key fobs and pin badges mugs and glassware -patches and stickers Conclusion and Recommendation s Range evaluation Triumphs clothing line is strongly colligate to their motorcycle collection. They offer a wide range of riding gear, of high technical quality, designed specifically for each motorcycle model.They renew their clothing line twice a year to suit their customers changing needs throughout the year, allowing them to adjust for different weather and climates. Triumph is proud of its roots and history. This becomes clear after only a brief scan through their webpages. Their clothes are designed and manufactured with utmost respect towards its image and heritage. This way they guarantee customer expiation and a first class biker look, competent for riding and leisure. Their vast clothing line serves both the customers and the dealers needs.An ideal riding suit or just a jacket has been designed to every motorcycle type and this helps the dealers in designing their collection and building their order. Triumph pricing range is ideal and comparing biggest competitors BM W and Ducati, we see that their products offer best value for money. If the clothing range, especially in casual wears would be bit more mature and classical, we would even suggest higher prices for some products. both dealer should offer best-selling products for all motorcycle range and also build up perfect combination for casual wears that goes together in style with modern motorcycle clothes.The climate and location are naturally also important factors, but it is more important in our view that the supply for their target group and demand of motorcycles are in balance. Collections offer great suits for ride and in that field Triumph are reaching their goals (touring, supersports, adventure). However problem is that most of these products arent something you buy every season, not even every year, so Triumph clothing should be stand out more through modern motorcycle clothes, casual wears, that goes as well as biking clothes (modern retro, legend, heritage, casual). Triumph dea lers rangeBased on our store-visits, customer feedback and material that we received from the Triumph company, it seems like Solus and multi-dealers have current problems delineate an ideal clothing range. Solus dealers normally have a large range of products but the typical customer normally comes in to see motorcycles and if they buy clothes it is usually mainly for driving. The casual wear line is presented well but since the competition in this field is fierce, people tend to prefer buying clothes elsewhere. Multi-franchise dealers have other brands presented as well, so Triumph clothes are not standing out too well.However, these shops are visited by a larger number of new potential customers, so if the range matches the customers needs, this will affects sales positively. To be able to find a perfect balance for the range that is being ordered, dealers must target their potential customers and then build the perfect match of driving clothes, casual wears and personal accesso ries around it. The Triumph company must also be able to build a brand image that is identical with the products that are being offered. Every successful clothing brand has to focus on a certain look.Triumphs history and success in motorcycles is defined by their individual as yet stylish look and this should also be the brand message going forward. attachment http//www. triumphmotorcycles. co. uk/clothing, Triumph company materials, 1 . http//www. triumph. co. uk, http//www. a1moto. com, http//www. carlrosner. co. uk, http//www. metropolismotorcycles. com 2 . http//www. harley-davidson. com/en_US/Content/Pages/MotorClothes_Merchandise/pink-label. html 3 . http//eu. levi. com/en_GB/shop/index. html, http//www. asos. com 4 . http//www. streetshirts. co. uk